Experience

July 2023 - Present
Moomoo Technologies, Inc

April 2021 - June 2023
Nava Benefits

Senior Content Marketing Manager
(promoted from Content Marketing Manager)

  • Leads brand marketing, content strategy, PR, and social media as first content marketing hire at high-growth B2B healthtech start-up

  • Serves as Editor-in-Chief, overseeing the production of a range of digital content aimed at an employer and HR leader audience

  • Developed and implemented SEO strategy to drive organic leads

  • Manages several external writers, designers, and video producers

Nov 2020 - April 2021
Summer

Content Marketer
(Contract role)

  • Developed and launched initial B2B content marketing strategy for early stage benefits tech startup

  • Produced 1-2 blog posts weekly to build a library of evergreen content aligned with sales goals

Jan 2019 - Sept 2020
Peter G. Peterson Foundation

Content Specialist

  • Managed content production and digital marketing projects for major national philanthropic organization

  • Project managed and advised on design and content of key media assets, such as PGPF’s cornerstone microsite (thenationaldebt.org)

Sept 2016 - Dec 2019
Rockefeller Philanthropy Advisors

Communications Associate
(promoted from Communications Assistant)

  • Oversaw digital content production and promotion for leading international philanthropic advisory firm

  • Collaborated with advisory teams to produce a range of thought leadership content, including Philanthropy Roadmap guide series, white papers, and reports

  • Advised clients and partners on content marketing strategies for high-profile philanthropic projects including the Art for Justice Fund and the SDG Philanthropy Platform

July - Dec 2015
UN Women

Social Media Intern

  • Served as primary copywriter for UN Women’s official social media

  • Contributed to a significant increase of followers, notably Twitter (100,000+ new followers) and Facebook (80,000+ new page likes) in a six-month period

  • Drafted social posts shared by UN Women Goodwill Ambassadors, including Emma Watson, Charlize Theron, and JK Rowling

  • Participated in the planning and execution of UN Women's social media campaigns and events related to the launch of the SDGs, including the Global Goals Week and the United Nations General Assembly

Dec 2014 - July 2015
United Nations DPI-NGO

UN Youth Representative

  • Represented nonprofit organization ECPAT-USA at official United Nations briefings and events to raise awareness of human trafficking and gender-based violence

  • Advocated for the protection of children's rights, particularly related to ending the commercial sexual exploitation of children (CSEC) and trafficking

  • Collaborated with other NGOs and UN agencies to organize and participate in events to raise awareness of CSEC and trafficking

June 2013 - July 2015
ECPAT-USA

Internet Outreach Associate
(Promoted from Social Media Intern)

  • Created engaging content, including graphics and blog posts, to increase ECPAT-USA's online visibility and promote its mission to end the commercial sexual exploitation of children (CSEC) and trafficking

  • Developed and implemented ECPAT-USA's social media strategy across multiple platforms

Education

Stetson University
c/o 2014

Director of Brand and Content

  • Leads Brand & Content strategies for the US branch of the international stock trading platform Moomoo with 21M+ global users

  • Manages local Brand & Content team, including copywriters, designers, and content managers

  • Supports product marketing efforts for proprietary fintech products including developing product positioning, go-to-market strategy, and promotional copy

  • Oversees localization efforts to ensure all global branding and messaging can adapt to the needs of the US market

Bachelor of Arts, Communications and Media Studies
Minor in Journalism

Thesis topic: Developing a Responsible and Respectful Human Trafficking Awareness Social Media Strategy Free From Sensationalism